logoform

proposed installation
for
momenta 2000
geelong's
visual arts festival

With the rise of global marketing, the corporate logo's of certain companies have often become some of the most identifiable images in the world. However, the logo is generally read as a surface, i.e. in magazines, on billboards or the internet.

Through the use of modelling software, this installation explores methods of developing new 3D forms derived from these logo's while simultaneously subverting there meaning.

logoform#1
nike swoosh < > apple computers